888sport

In this 888sport review, we'll break down everything the Gibraltar-based bookmaker has to offer. From the sportsbook to markets, payment methods and site navigation – we've got you covered.

Having only launched legally in Italy in 2016, we'll admit there's still plenty of room for improvement. That said, the Italian version of 888sport earns a passing grade across the board without much hesitation. However, as you'll read throughout this 888sport review, they've still got a fair way to go before reaching the heights of the best online betting sites.

A Look at the Betting Options

The sportsbook offering at 888sport is solid overall, covering both mainstream and niche sports – from football to basketball, squash and darts. We expected a bit more from the market selection though: around a hundred markets for football matches feels a bit light compared to the competition.

Sports and Markets Selection

When evaluating the quality of this bookie's sports offering, let's start with football – easily the most popular and well-represented sport. Among the available leagues, there's a solid selection of European competitions with Italy (including various Serie D groups), England, Germany, Spain and France leading the pack.

The range of international leagues is equally impressive, including competitions from Australia, Bolivia, Tunisia and South Africa. The betting types on offer are also interesting, from classics to more innovative options like a team to win to nil or odd/even total goals.

If football isn't your thing, 888sport covers plenty of other popular sports including volleyball, NBA and European basketball, tennis with major tournaments from the top circuits, handball, motorsports (they're one of the best MotoGP betting sites), and rugby. The Formula 1 coverage is excellent too.

You'll also find ice hockey with the NHL and European leagues from countries with strong hockey traditions, like Sweden. Bandy, darts and snooker round out the offering with a nice touch of variety.

The Importance of Bet Builder

The Bet Builder feature lets you combine different markets from the same sporting event. This allows you to create your own custom bet with a combined price that goes beyond the standard market offerings.

Arianna Venegoni

Live Betting and Streaming

We were pleasantly impressed by 888sport's live betting, particularly the number of markets available across each sport – mainly football, basketball and tennis. Even secondary sports like snooker have more than a dozen in-play options. The stats and match graphics are really useful and appear automatically when you enter the dedicated live page for an event.

One of the standout features of live betting at 888sport is the payout, with football percentages exceeding 92%, while basketball and tennis hit peaks of 94% and 95% respectively. Overall, you won't find anything below 92%. These payout figures are a solid indicator of this bookie's quality.

Another major plus is the availability of live streaming, which is a real advantage for live betting enthusiasts. While the live match tracker is well-designed, being able to watch events live makes everything more engaging. That said, the streaming calendar could use some improvement.

The 888sport App

Beyond the slick design, the 888sport app has one major strength: it's fast and functional. If you like betting on mobile, you'll find all the matches and markets available on the desktop site, including access to promotions that are valid for mobile users too. Placing a bet only takes a few taps, as we'll show you below.

How to Bet with the 888sport App

Select the sport and competition you want to bet on.

Tap on the odds to build your bet slip.

Select Expand to view your full bet slip and all selected odds.

Enter the amount you want to wager.

Tap Place Bet to confirm your wager.<-->

When you open the 888sport app on your phone or tablet, you'll be greeted by a screen showing the day's main events, both pre-match and live. There are also quick links to major sports and leagues, plus promotional links. Through the app, you can also access the operator's blog and contact support.

At the time of writing this review, the 888sport mobile app is only available for iOS. Android users can simply open their mobile browser, head to the site and use the web app. Just enter your login details and you're ready to place a bet. Based on our testing, the 888sport app proved to be an excellent product.

Multis and System Bets

If you enjoy multis and combining events through system bets, 888sport lets you select up to 12 matches per bet slip – a generous limit that gives you plenty of room to experiment with football betting strategies. Clicking on odds adds the selections to a summary list on the right side of the screen, where you can decide how to play them.

By default, selecting multiple events will create a multi bet. If you want to create a system bet, you'll need to manually select it and enter your stake in the box next to the combination type you're after.

Stake and Payout Limits

The minimum stake for a bet to be accepted is €1, whether it's a single, multi or system bet, and whether it's pre-match or live. The maximum payout you can win from singles, multis and systems is €50,000. These are the limits set by Italy's ADM, which all bookmakers operating in Italy, including 888sport, must follow.

Odds and Payout Analysis

If you consider odds a deciding factor when choosing a bookie, you'll be pleasantly surprised here. Among the betting sites we've reviewed, and as we've already highlighted, 888sport sits comfortably among those with the highest average payouts for major sports. With 93.30%, they're among the best for football percentages and one of the most generous for tennis.

Fans of Djokovic and Sinner will be chuffed to know that live tennis odds are also excellent, with a 93.45% payout. Not bad at all. If the decision to offer competitive odds was made to impress the Italian market, attract new customers and poach some from competitors – well, we reckon it's a smart move.

Welcome Bonus and Other Promos

At the time of writing this review, 888sport's promotions aren't particularly extensive. Generally speaking, the bookmaker often offers a welcome bonus, plus the option to join the 888club loyalty programme to accumulate points and redeem rewards. You can find more details on our dedicated 888sport bonus page.

Site Design and Functionality

On both the desktop site and app, a black background dominates – it's pretty much 888's trademark. As with the logo, orange is the secondary colour. Add white to the mix and you've got about 99% of the colour scheme for the Italian version of this bookie.

Some Screenshots of the 888sport Site

The 888sport sports page

The 888sport football page

888sport live betting<-->

While the first impression is solid, you quickly notice something's off. It's not the modern, well-designed layout or the images, which do their job well. What's a bit annoying is the text – it's just too small.

In the sidebar, you'll find a handy list of featured leagues across various sports, live events, promotions and the blog. The main section displays offers, recommended bets and some featured events. Below that, there are explanations about how online sports betting works – explanations that could do with a bit of zooming to read comfortably. Perhaps not the best homepage in terms of design.

Unfortunately, navigation also has a few issues. Unlike other bookmakers that immediately open a menu with available competitions when you select a sport, here you'll see live or upcoming events in the main section and need to head to "Browse Sports" for a clear overview of all leagues and tournaments by country.

Things improve significantly on individual match pages. When you select a match, you'll immediately see all available markets for that event – just click on your desired odds to add the bet to your slip. You can also view info like the match date and time or statistics. In short, the design and navigation have good foundations, but the structure needs work.

How to Place a Bet

After selecting the sport, country and league where you'll find the matches you're interested in, the hard work is done. One click on a match expands the list of markets with their respective odds, or if you're happy with the default options (1X2), just select the one you fancy – and keep going the same way if you want to build a multi or system bet.

Three Steps to Place a Bet

• [1] Make your selectionClick on your desired odds to add them to your bet slip.
• [2] Choose your bet typeAt the bottom right of the page, decide whether to place a single, multi or system bet.
• [3] Confirm your betEnter your stake and click "Place Bet" to confirm.

If live betting is more your style, head to the dedicated section of the site and, just like with pre-match bets, choose your live event and the market you reckon will pay off. Once you've clicked on your chosen odds, it'll be added to your bet slip at the bottom right. Enter your stake and confirm.

For those of you just getting started in the betting world, check out our Europa League tips to get an idea of how you can boost your chances of winning on international competitions.

888sport Deposit and Withdrawal Methods

How do you deposit and withdraw funds at 888sport? Your options include credit cards (Visa and Mastercard), prepaid cards like Postepay and Paysafecard, e-wallets and bank transfer. 888sport also accepts PayPal. For deposits, the minimum is always €10 and processing times are quick (except for bank transfers).

Recently, 888sport has added Apple Pay betting, meaning they now accept this innovative payment method for both deposits and withdrawals.

Withdrawals are a different story. E-wallets take up to 3 business days before you receive your funds. Credit cards and bank transfers also take their time. The minimum withdrawal limit is also higher than the typical €5-10 allowed by other operators. On the plus side, there are no fees and the range of payment methods is fairly comprehensive.

So if you prefer the classic ways of funding your bets, you can use bank transfer with this operator. Otherwise, you can top up your account securely and more quickly using smarter methods like Skrill or Apple Pay.

More About 888sport

888sport.it is part of 888 Holdings plc, an online gambling company founded in 1997 by brothers Avi and Aaron Shaked along with Ron Ben-Yitzhak in Antigua. Initially, the company's business was focused solely on online casino and poker, continuing down that path until 2008 when 888 expanded to include sports betting.

The same evolution process more or less repeated itself in Italy: casino and poker at the time of their 2011 launch, with sports betting following five years later. Since 2005, the company has been listed on the London Stock Exchange. Per Widerström became CEO in 2023. 888 Holdings has also been a sponsor of major teams and tournaments including Middlesbrough FC and the World Snooker Championship.

Customer Service Quality

Customer service could also use some improvement. If you have questions or issues, your first port of call should be the FAQ section on the site. If you can't find a solution, 888 provides a contact form where you specify the category and describe your issue. You'll typically receive a response within a few minutes at the email address you provided.

Self-Help First

Given the lack of live chat, if you need an immediate answer you'll need to plan ahead. Before depositing or placing a significant bet, check the FAQs to clarify any doubts about rules and timeframes.

Arianna Venegoni

Licensing and Security Details

The betting site deserves credit for its attention to security, allowing users to bet worry-free. Sensitive data is protected by Amazon RSA, which handles the site's connection encryption with a 256-bit system.

888 is also at the forefront when it comes to protecting minors and preventing gambling-related issues. Submitting ID to verify the details entered during registration is a crucial first precautionary measure.

Accepted documents include ID card, driver's licence, passport, firearms licence and AT/BT identification cards. 888sport also implements a responsible gambling policy and partners with Gambling Therapy, an online psychological support service for those experiencing gambling problems. The bookmaker holds ADM licence number 16045, which authorises it to operate legally in Italy.

888 Casino and Other Products (Poker)

The 888 brand actually launched in Italy with its casino first. The separation between different gaming divisions is made clear by the choice to have separate brands. Alongside 888sport, you'll find 888casino and 888poker. The 888casino offering is top-tier, placing the operator firmly among the leading licensed online slots sites.

Opening the casino page, you'll find thousands of slots from the biggest providers including Playtech, Greentube, Games Global and NetEnt. They're organised intuitively, categorised by popular titles, recently played, jackpot games and new releases. Exclusive 888-branded games are also available, along with numerous dedicated promotions.

Table games are well represented, with options spanning blackjack, roulette and baccarat in various versions, plus video poker. The live casino – where the main provider is none other than Evolution Gaming – is really well stocked: there are hundreds of titles, including all the latest game shows and innovative live slots. Return to player rates for 888 casino average above 97%.

The 888poker platform is entirely dedicated to the world's favourite card game. And we reckon it's really well made. The graphics are excellent, there are numerous buy-ins for all skill levels, Blast tournaments and daily bonuses. Rounding out the package is a blog with news and tutorials for less experienced players.

888 at the International EGR Awards

We've reached the final verdict on 888sport. Without a social media strategy for the Italian market and no horse racing or virtual sports on offer, we can't quite put 888 on par with other operators. However, the addition of live match streaming is worth noting, even if the calendar is still a bit thin.

The 888sport news section is a strong point, with a regularly updated blog that provides information and tips across all sports. The site also links to 888free, a platform for accessing free prediction games.

888 regularly shines at the EGR Awards, though with a tinge of disappointment: these are international awards and don't specifically cover 888.it. Still, we see it as a good omen for improved offerings in Italy too. Remember, 888.it is still a newcomer to the Italian market. The foundations are solid, but to stand out among all betting sites, it's time to step up.

Conclusion: Heading in the Right Direction

At the end of our journey through 888sport's betting world, it's time to sum things up. We believe that a solid starting point for catching up to the Italian market leaders is the high payout across many sports. Security and prevention systems are also commendable, while the bonus offering leaves a bit to be desired.

888sport Strengths and Weaknesses

Strengths

• Range of sports and leagues
• High payouts
• Well-performing app

Weaknesses

• No virtuals or horse racing
• Design could be better
• Customer support

888sport at a Glance

888sport

4.5/5

Areas for improvement certainly include the site's design and usability, but 888sport should focus primarily on enhancing customer service and developing a promotional strategy that matches the competition.

In conclusion, among newer bookmakers, the 888 site designed for Italian users can be used by anyone looking for excellent odds. There's still plenty of work to do to fully develop the potential shown, but they're definitely on the right track.

FAQ

If you've still got questions, queries or curiosities about 888sport.it, drop us a line – our team of experts will get back to you as soon as possible!

🏇 Can you bet on horse racing at 888sport?

As you can see in our section on 888sport extras, horse racing and virtual sports betting are currently not available – two categories often sought after by punters.

💶 Can you use Apple Pay?

Absolutely – among 888sport's payment methods, alongside classic bank transfers and credit cards, you'll also find Apple Pay.

📊 How are 888sport's payouts?

In our summary table of payouts across major sports, you can see that 888sport offers excellent percentages across all disciplines. Definitely one of their strong points.

📞 How can you contact 888sport customer service?

Currently, customer service is available via a contact form in the FAQ section of the site.

📱 How do you download the 888sport app?

To download the 888sport app, simply visit the bookmaker's official website and follow the instructions. Alternatively, you can bet directly using the web app.